The tunnel conventionally represented as conversion marketing funnel is a simple representation; understandable that take place in a sequenced process of buying cycle (phase by phase), programmatic and convergent (closing and purchase). Individuals who cross the funnel, according to pre-established scenarios (nurturing and (re) targeting content), are gradually "stored" (the spirit of classification / segmentation) in boxes (prospects, leads, ...) according to their progressive journey. From a logical thought, even a mnemonic one , we fell in the overused model as if it were carved in...