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<title>Epistémo Marketing</title>
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<subtitle>Marketing et Management en univers incertain et complexe</subtitle>
<updated>2009-11-16T22:54:59+01:00</updated>
<rights>All Rights Reserved blogSpirit</rights>
<generator uri="http://www.blogspirit.com/admin/" version="6.0">blogspirit</generator>
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<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Banques 2.0</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/11/16/banques-2-0.html" />
<id>tag:denisfailly.blogspirit.com,2009-11-16:1854053</id>
<updated>2009-11-16T22:54:59+01:00</updated>
<published>2009-11-16T22:54:00+01:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Web 2, TIC" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="banques 2.0" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="banques" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="crédit p to p" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="finaces 2.0" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> Une présentation de &quot;pourquoi tu cours&quot;, on notera des initiatives...</summary>
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&lt;p style=&quot;text-align: justify;&quot;&gt;Une présentation de &quot;pourquoi tu cours&quot;, on notera des initiatives intéressantes, il n'était que temps pour les banques françaises...,qui ont encore beaucoup à prouver pour être crédibles sur &quot;la couche sociale du Web&quot; (entre autres).&lt;br /&gt; Naturellement le champ reste aussi ouvert pour des players alternatifs.&lt;/p&gt; &lt;div id=&quot;__ss_2513418&quot; style=&quot;width: 425px; text-align: left;&quot;&gt;&lt;a title=&quot;Banques 2.0&quot; href=&quot;http://www.slideshare.net/jeremydumont/banques-20&quot; style=&quot;font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;&quot;&gt;Banques 2.0&lt;/a&gt; &lt;div style=&quot;font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;&quot;&gt;View more &lt;a href=&quot;http://www.slideshare.net/&quot; style=&quot;text-decoration:underline;&quot;&gt;presentations&lt;/a&gt; from &lt;a href=&quot;http://www.slideshare.net/jeremydumont&quot; style=&quot;text-decoration:underline;&quot;&gt;pourquoi tu cours&lt;/a&gt; .&lt;/div&gt; &lt;/div&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;object height=&quot;355&quot; width=&quot;425&quot; data=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=banques2-0-091116153527-phpapp02&amp;amp;stripped_title=banques-20&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot; /&gt; &lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot; /&gt; &lt;param name=&quot;src&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=banques2-0-091116153527-phpapp02&amp;amp;stripped_title=banques-20&quot; /&gt; &lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;/object&gt;&lt;/p&gt;
</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Le baromètre du C to C</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/11/13/le-barometre-du-c-to-c.html" />
<id>tag:denisfailly.blogspirit.com,2009-11-13:1852543</id>
<updated>2009-11-13T14:59:38+01:00</updated>
<published>2009-11-13T14:43:00+01:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Web 2, TIC" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="ctc" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="ctoc" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="consumer to consumer" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="épistémo marketing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> &amp;nbsp;    Baromètre du CtoC    (Consumer to Consumer)    PriceMinister - La...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;strong&gt;Baromètre du CtoC&lt;/strong&gt; &lt;i&gt;&lt;strong&gt;(Consumer to Consumer)&lt;/strong&gt;&lt;/i&gt; &lt;strong&gt;PriceMinister - La Poste, réalisé par OpinionWay&lt;/strong&gt;&lt;/p&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;strong&gt;Novembre 2009&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;a target=&quot;_self&quot; title=&quot;c to c &quot; href=&quot;http://www.laposte.fr/lehub/IMG/pdf/Baro_du_C_to_C_-_Conference_de_presse.pptx-Vff.pdf&quot;&gt;&lt;img style=&quot;margin-top: 0.2em; margin-right: 1.4em; margin-bottom: 0.7em; margin-left: 0px; border-width: 0px;&quot; alt=&quot;C TO C.jpg&quot; id=&quot;media-421424&quot; src=&quot;http://denisfailly.blogspirit.com/media/01/00/1771924861.jpg&quot; name=&quot;media-421424&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Le constat durable de l'éphèmère</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/30/le-constat-durable-de-l-ephemere.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-30:1845848</id>
<updated>2009-10-30T17:17:24+01:00</updated>
<published>2009-10-30T17:02:00+01:00</published>
<category term="Livre" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Prospective" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="gilles lipovestky" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="l'empire de l'éphémère" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="epistémo marketing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> Le philosophe et sociologue   Gilles Lipovetsky   auteur de   &quot;l'empire de...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p&gt;Le philosophe et sociologue &lt;strong&gt;&lt;a href=&quot;http://fr.wikipedia.org/wiki/Gilles_Lipovetsky&quot; target=&quot;_blank&quot;&gt;Gilles Lipovetsky&lt;/a&gt;&lt;/strong&gt; auteur de &lt;strong&gt;&lt;i&gt;&quot;l'empire de l'éphémère&quot;&lt;/i&gt;&lt;/strong&gt; (éditions Gallimard /Folio Essais&amp;nbsp;- 1991) nous parle en vidéo de cette tendance lourde du même nom. nous avions &lt;a href=&quot;http://nextmodernitylibrary.blogspirit.com/archive/2006/04/07/le-bonheur-paradoxal-essai-sur-la-societe-d-hyperconsommatio.html&quot; target=&quot;_blank&quot;&gt;interviewé&lt;/a&gt; l'auteur autour de son livre &lt;strong&gt;&lt;i&gt;&quot;Le bonheur paradoxal&quot;&lt;/i&gt;&lt;/strong&gt;&lt;/p&gt; &lt;div style=&quot;text-align: center;&quot;&gt;&lt;object height=&quot;308&quot; width=&quot;380&quot; data=&quot;http://www.dailymotion.com/swf/xavoqp&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot; /&gt; &lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot; /&gt; &lt;param name=&quot;src&quot; value=&quot;http://www.dailymotion.com/swf/xavoqp&quot; /&gt; &lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;/object&gt;&lt;br /&gt; source Newzy&lt;br /&gt; &lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/div&gt;
</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>10 chiffres clés sur les médias sociaux</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/28/10-chiffres-cles-sur-les-medias-sociaux.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-28:1844840</id>
<updated>2009-10-28T17:54:50+01:00</updated>
<published>2009-10-28T17:48:00+01:00</published>
<category term="medias sociaux" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="social medias" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="réseaux sociaux" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="social networking" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary>      Utilisation professionnelle des blogs et des médias sociaux   View more...</summary>
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&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img style=&quot;visibility: hidden; width: 0px; height: 0px;&quot; src=&quot;http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTY3NDg*MzA5NTUmcHQ9MTI1Njc*ODQzNTY2NiZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89ODI*MjZmNmFiYTYyNDdlZjkzOWEzM2Q5YzlkOGJjODEmb2Y9MA==.gif&quot; border=&quot;0&quot; height=&quot;0&quot; width=&quot;0&quot; /&gt;&lt;/p&gt; &lt;div style=&quot;width: 425px; text-align: left;&quot; id=&quot;__ss_1964233&quot;&gt;&lt;a style=&quot;font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;&quot; href=&quot;http://www.slideshare.net/104/10-chiffres-clefs&quot; title=&quot;Utilisation professionnelle des blogs et des médias sociaux&quot;&gt;Utilisation professionnelle des blogs et des médias sociaux&lt;/a&gt; &lt;div style=&quot;font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;&quot;&gt;View more &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://www.slideshare.net/&quot;&gt;presentations&lt;/a&gt; from &lt;a style=&quot;text-decoration:underline;&quot; href=&quot;http://www.slideshare.net/104&quot;&gt;Karine TOUSSAINT&lt;/a&gt;.&lt;/div&gt; &lt;/div&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;object height=&quot;319&quot; width=&quot;380&quot; data=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=10chiffresclefs-090907142548-phpapp01&amp;amp;stripped_title=10-chiffres-clefs&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot; /&gt; &lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot; /&gt; &lt;param name=&quot;src&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=10chiffresclefs-090907142548-phpapp01&amp;amp;stripped_title=10-chiffres-clefs&quot; /&gt; &lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;/object&gt;&lt;/p&gt;
</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Influence des médias sur les décisions d'achats</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/23/influence-des-medias-sur-les-decisions-d-achats.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-23:1842181</id>
<updated>2009-10-23T17:46:14+02:00</updated>
<published>2009-10-23T16:59:00+02:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="médias" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="internet" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="web" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="denis failly" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="epistemo marketing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> Une étude IFOP-NURUN   Internet est le grand gagnant (à nuancer cependant...</summary>
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&lt;p style=&quot;text-align: center;&quot;&gt;Une étude IFOP-NURUN&lt;/p&gt; &lt;p style=&quot;text-align: center;&quot;&gt;Internet est le grand gagnant (à nuancer cependant selon le type de produits, de secteur ou l'objectif market / com)&lt;/p&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;object height=&quot;319&quot; width=&quot;380&quot; data=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nurun-ifop-etude-influence-medias-decisions-achats-2009-091014132931-phpapp01&amp;amp;stripped_title=nurun-ifop-etude-influence-medias-decisions-achats-2009-2223084&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot; /&gt; &lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot; /&gt; &lt;param name=&quot;src&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nurun-ifop-etude-influence-medias-decisions-achats-2009-091014132931-phpapp01&amp;amp;stripped_title=nurun-ifop-etude-influence-medias-decisions-achats-2009-2223084&quot; /&gt; &lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;/object&gt;&lt;/p&gt;
</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Etude Tendances Luxe 2009</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/10/20/etude-tendances-luxe-2009.html" />
<id>tag:denisfailly.blogspirit.com,2009-10-20:1840646</id>
<updated>2009-10-20T13:26:35+02:00</updated>
<published>2009-10-20T13:06:00+02:00</published>
<category term="Prospective" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="luxe" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="rené duringer" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="duringer" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="tendances luxe" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="trends" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary> La pré-synthése de l' étude  réalisé par René Duringer de  Smartfutur...</summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;p&gt;La pré-synthése de l'&lt;a href=&quot;http://www.scribd.com/doc/10213342/Rapport-Luxe-Duringer-Treize-Janvier-2009&quot; target=&quot;_blank&quot;&gt;étude&lt;/a&gt; réalisé par René Duringer de &lt;a href=&quot;http://www.smartfutur.fr/&quot; target=&quot;_self&quot;&gt;Smartfutur&lt;/a&gt;&lt;/p&gt; &lt;p&gt;voir aussi son &lt;a href=&quot;http://luxedufutur.blogspot.com/&quot; target=&quot;_blank&quot;&gt;blog&lt;/a&gt; dédié à la prospective dans le domaine du luxe&lt;/p&gt; &lt;p&gt;&lt;object height=&quot;500&quot; width=&quot;100%&quot; data=&quot;http://d1.scribdassets.com/ScribdViewer.swf?document_id=10973085&amp;amp;access_key=key-165ph38ipl2jq8x8sa4&amp;amp;page=1&amp;amp;version=1&amp;amp;viewMode=&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;opaque&quot; /&gt; &lt;param name=&quot;id&quot; value=&quot;doc_58424130617023&quot; /&gt; &lt;param name=&quot;name&quot; value=&quot;doc_58424130617023&quot; /&gt; &lt;param name=&quot;align&quot; value=&quot;middle&quot; /&gt; &lt;param name=&quot;quality&quot; value=&quot;high&quot; /&gt; &lt;param name=&quot;play&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;loop&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;scale&quot; value=&quot;showall&quot; /&gt; &lt;param name=&quot;devicefont&quot; value=&quot;false&quot; /&gt; &lt;param name=&quot;bgcolor&quot; value=&quot;#ffffff&quot; /&gt; &lt;param name=&quot;menu&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot; /&gt; &lt;param name=&quot;src&quot; value=&quot;http://d1.scribdassets.com/ScribdViewer.swf?document_id=10973085&amp;amp;access_key=key-165ph38ipl2jq8x8sa4&amp;amp;page=1&amp;amp;version=1&amp;amp;viewMode=&quot; /&gt; &lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;/object&gt;&lt;/p&gt;
</content>
</entry>
<entry>
<author>
<name>Denis Henri</name>
<uri>http://denisfailly.blogspirit.com/about.html</uri>
</author>
<title>Les nouveaux comportements du consommateur sur les médias sociaux</title>
<link rel="alternate" type="text/html" href="http://denisfailly.blogspirit.com/archive/2009/09/30/les-nouveaux-comportements-du-consomateur-sur-les-medias-soc.html" />
<id>tag:denisfailly.blogspirit.com,2009-09-30:1831642</id>
<updated>2009-09-30T19:35:01+02:00</updated>
<published>2009-09-30T19:17:00+02:00</published>
<category term="Marketing" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="Web 2, TIC" scheme="http://www.blogspirit.com/ns/types#category" />
<category term="web 2" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="médias sociaux" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="consomm'acteurs" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="collaboratio" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="auto-production" scheme="http://www.blogspirit.com/ns/types#tag" />
<category term="crowdsourcing" scheme="http://www.blogspirit.com/ns/types#tag" />
<summary>    View more  documents  from  Yeasty Mobs .                   </summary>
<content type="html" xml:base="http://denisfailly.blogspirit.com/">
&lt;div id=&quot;__ss_2083297&quot; style=&quot;width: 380px;&quot;&gt;&lt;br /&gt; &lt;div style=&quot;font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;&quot;&gt;View more &lt;a href=&quot;http://www.slideshare.net/&quot; style=&quot;text-decoration:underline;&quot;&gt;documents&lt;/a&gt; from &lt;a href=&quot;http://www.slideshare.net/YeastyMobs&quot; style=&quot;text-decoration:underline;&quot;&gt;Yeasty Mobs&lt;/a&gt;.&lt;/div&gt; &lt;/div&gt; &lt;p style=&quot;text-align: center;&quot;&gt;&lt;object height=&quot;319&quot; width=&quot;380&quot; data=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lesnouveauxcomportements-090928122430-phpapp01&amp;amp;stripped_title=les-nouveaux-comportements&quot; type=&quot;application/x-shockwave-flash&quot;&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot;&gt;&lt;/param&gt;&lt;param name=&quot;wmode&quot; value=&quot;transparent&quot; /&gt; &lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot; /&gt; &lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot; /&gt; &lt;param name=&quot;src&quot; value=&quot;http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=lesnouveauxcomportements-090928122430-phpapp01&amp;amp;stripped_title=les-nouveaux-comportements&quot; /&gt; &lt;param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /&gt;&lt;/object&gt;&lt;/p&gt;
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