7 metaphorical variations about customer conversion funnel [Infographic]

noreply@blogspirit.com (Denis Henri Failly) — Mon, 20 May 2013 14:27:00 +0200

The tunnel conventionally represented as conversion marketing funnel is a simple representation; understandable that take place in a sequenced process of buying cycle (phase by phase), programmatic and convergent (closing and purchase).
Individuals who cross the funnel, according to pre-established scenarios (nurturing and (re) targeting content), are gradually "stored" (the spirit of classification / segmentation) in boxes (prospects, leads, ...) according to their progressive journey.
From a logical thought, even a mnemonic one , we fell in the overused model as if it were carved in stone.
Prospect / client experience, is first and foremost human and so shaped by belief,…

ROI des Medias Sociaux, êtes vous prêt à quantifier ?

noreply@blogspirit.com (Denis Henri Failly) — Thu, 07 Mar 2013 21:48:00 +0100

Par ailleurs je vous renvois sur cet article de Search Engine Watch, descriptif d'une démarche de planification et qui qui comprend aussi prés de 14 formules d'évaluation, qui se veulent plus des voies ouvertes à la quantification que des règles absolues. Combien d'entreprises font ce type d'évaluation complète, très peu sans doute

Points abordés

Social Media Tactic Planning Process
Simplified Measurement 3 Core Objectives
Social Media ROI vs. CBA
Social Media Tactic Benefits (Formulas)
Social Media Tactic Costs (Formulas)
"Social Media, Meet ROI" (Presentation)

Consultez l'article

Epistémo Marketing - roi

7 metaphorical variations about customer conversion funnel [Infographic]

ROI des Medias Sociaux, êtes vous prêt à quantifier ?